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Review Management

Customer Experience Questionnaires and CSAT Tracking for Local Businesses

David GearMay 25, 20265 min read

Public reviews tell you what customers say in front of everyone. Customer experience questionnaires tell you what they really think — privately, in detail, and early enough to act. Together with a CSAT score, they turn scattered feedback into a number you can manage.


Feedback collection that customers actually complete


Customers scan a QR code and answer a few quick questions about their visit. Because it's fast and frictionless, response rates stay high — and every response is attributed to the QR code it came from, so you know exactly which location, table, or campaign generated it.


Track CSAT over time


Your Customer Satisfaction (CSAT) score is the all-time average of those ratings, and Lisa AI tracks it month over month. You can see at a glance whether experience is improving or slipping, broken down by:


  • Location — spot the shop that's pulling your average down.
  • QR source — see which entry points produce the happiest customers.
  • Month — catch trends before they show up in your public star rating.

  • Catch problems before they go public


    The biggest advantage is timing. A private questionnaire surfaces an unhappy customer *before* they post a one-star review — giving you the chance to make it right and protect your reputation. Happy customers, meanwhile, can be routed straight to leaving a public Google review.


    Why it matters


  • Measure what you manage: a single CSAT number makes experience trackable.
  • Find the weak spots: location and source breakdowns show exactly where to focus.
  • Protect your rating: private feedback intercepts problems before they become reviews.

  • Related reads


  • How AI-suggested reviews get posted in one tap
  • Automate your Google review responses with an AI Reply Agent
  • Run a Google Business Profile setup audit
  • See where you rank with AI online presence analysis

  • Try Lisa AI free and start measuring customer experience across every location.

    DG

    David Gear

    Chief Commercial Officer and Local SEO Expert

    Ready to Put These Tips Into Action?

    Lisa AI automates local SEO, review management, and customer engagement — so you can focus on running your business.

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