# Lisa AI — Full Product Documentation

> Lisa AI is an all-in-one retail AI sales engine built by Rating Matters. It helps local businesses dominate Google search, manage reviews, automate bookings, and convert more customers using AI-powered tools. Lisa AI operates on a pay-per-action credit model with no monthly subscription fees.

## Company Information

- Product Name: Lisa AI
- Company: Rating Matters
- Description: Local SEO specialized Digital Marketing Agency
- Website: https://www.mylisa.co
- Contact Sales: https://rating-matters.com/contact-us/
- Category: Business Application, SaaS, Retail AI, Local SEO Platform

## Pricing Model

Lisa AI uses a pay-per-action credit system. Users purchase credits and spend them on specific actions such as AI analysis, email broadcasts, review responses, and chatbot interactions. There are no monthly fees or subscriptions — businesses only pay for what they use. Credit top-ups are available through integrated Stripe payments.

## Target Market

Lisa AI is designed for local businesses that serve their community, including:

- Restaurants & Cafés — Fill tables with Google Maps dominance
- Hair & Beauty Salons — Attract walk-ins with 5-star reviews
- Gyms & Fitness Centers — Stand out with strong local ratings
- Auto Repair Shops — Be the #1 garage people find
- Clinics & Dentists — Win patient trust automatically
- Hotels & Apartments — Increase direct bookings
- Retail Stores — Get chosen over competitors
- Healthcare Providers — Build patient trust online

## Core Product Modules

### 1. Local SEO & Reputation Management

Manage your local SEO, Google Business Profiles, reviews, QR codes, loyalty programs, and vouchers from a unified dashboard.

Key capabilities:
- Google Business Profile integration and management
- Automated Google review monitoring and syncing
- AI-powered review response generation
- Review page creation with custom branding and logos
- QR code generation for review collection at physical locations
- Review click tracking and analytics
- Monthly ratings and reviews reporting
- Star rating distribution analysis
- Top locations performance charts
- Location overlap detection across workspaces
- Bulk review page creation from business locations

### 2. AI Business Analysis

Get AI-powered analysis of your business online presence, SEO performance, reviews, and digital visibility.

Key capabilities:
- Comprehensive online presence scoring
- SEO performance analysis
- Review sentiment analysis
- Competitive positioning insights
- Actionable recommendations for improvement
- Analysis history tracking
- Share analysis reports with team members
- Email delivery of analysis reports
- Landing page content analysis

### 3. AI Chatbots & Customer Support

Deploy AI-powered chatbots that handle customer inquiries 24/7 with integrated Mini CRM and escalation management.

Key capabilities:
- AI-powered chat agents with customizable personalities
- Knowledge base management with document uploads
- Support document processing for AI training
- FAQ auto-generation from uploaded documents
- Chat session logging and analytics
- Customer conversation history
- Escalation workflows for complex inquiries
- Chat user tracking and management
- Embeddable chat widget for websites
- Firewall-friendly widget deployment option
- APK generation for mobile chat integration
- AI-powered ticket analysis

### 4. Booking System

Simple and powerful booking management that lets customers book appointments online.

Key capabilities:
- Customizable booking pages per location
- Custom booking URLs
- Password-protected booking pages
- Booking link management with bulk creation
- Public booking page with business information
- Booking confirmation and management

### 5. Promotions & Broadcasting

Create and manage marketing campaigns, broadcast messages, and promotional content with AI assistance.

Key capabilities:
- Email agent creation and management
- AI-generated email content
- Scheduled email campaigns
- Marketing email management with contact segmentation
- Loyalty-specific email campaigns
- Promotional message scheduling and display
- Email broadcast analytics

### 6. Loyalty Programs

Digital stamp-based loyalty programs with customizable rewards to drive repeat business.

Key capabilities:
- Create custom loyalty programs per location
- Digital stamp collection and tracking
- Customizable reward thresholds
- Member management and reporting
- Loyalty card validation
- Stamp collection analytics
- Customizable button text and branding
- Automated loyalty email campaigns

### 7. Voucher System & Referrals

Create and manage digital vouchers with built-in share-with-a-friend referrals, optional per-recipient countdown timers, and a QR-as-password unlock that reuses the same review-page QR sticker the merchant already prints.

Key capabilities:
- Voucher creation with custom names, discount values and a manual fallback password
- "Forever" or "Custom days" (1–3650) per-voucher validity. The countdown starts when each individual recipient first opens their voucher (per-recipient timer)
- One-tap "Save it or share with a friend" card on every voucher (Web Share API → WhatsApp fallback)
- Email gate with real RFC validation; case-insensitive deduplication ensures one claim per email per voucher
- QR-as-password: customers can unlock a voucher in one tap by scanning the location's existing review-page QR code. The redeem endpoint also accepts the manual password as a staff fallback
- Atomic credit and redemption handling; 410 Gone semantics when a recipient's per-voucher timer expires
- Redemption tracking, location-specific voucher management, and public voucher pages for customer access

### 8. Customer Experience (CX) Questionnaires

Build, deploy and report on smiley-led customer feedback questionnaires that close the loop after every visit.

Key capabilities:
- AI-suggested questions and branching by sentiment (happy → reinforce, unhappy → deep-dive)
- Multi-location assignment with per-location enable/disable
- Public, mobile-first questionnaire pages accessed via the same QR sticker as reviews
- QR-attributed responses tied back to the location and the customer profile
- Detailed reporting including weekly breakdowns and trend analysis
- Credit-based usage for questionnaire loads and monthly active questionnaires

### 9. Marketing Contact Database

A unified, deduplicated MarketingContact model that stitches together every customer interaction across phone, email and WhatsApp identity.

Key capabilities:
- One profile per customer across every channel
- Interaction count and last-rating tracking
- Repeat-customer badges in the marketing database view
- Segments ready for WhatsApp, email and AI agent campaigns
- Source attribution from review pages, vouchers, loyalty, questionnaires and chat

### 10. Average Customer Satisfaction (CSAT)

All-time average star rating across every workspace location, computed from ReviewPageClick records and surfaced at the workspace and per-location level.

### 11. Review Page Advertising

Admin-managed advertisements that display on the review-page email gate, with location targeting, impression tracking and a rotation mechanism for multiple ads.

### 12. AI Agents Marketplace

A marketplace of specialised AI agents that can be enabled per workspace, with full admin CRUD.

Key capabilities:
- AI CX agent (live) with knowledge-base ingestion, escalation workflows and embeddable widget
- Coming-soon roadmap: AI content generation, AI social posting, AI sales agent, AI recruiter, etc.
- Per-workspace interest tracking and admin notification when a workspace requests an agent
- Concurrency-safe agent setup that prevents duplicates when many users hit the page at once

### 13. Website Builder

Generate AI-powered mobile-first websites for business locations with SEO optimization, embedded booking iframes and chat widgets.

Key capabilities:
- AI-generated website content per location
- Mobile-first single-page layout
- Embedded booking iframe and AI chat widget
- SEO-optimized page structure with JSON-LD
- Public website hosting under workspace slug

### 14. Elevated Locations

Curated public showcase of the highest-rated business locations across the platform, deep-linked with token-based access protection.

Key capabilities:
- Hourly auto-sync that elevates qualifying locations, AI-classifies them by category and geocodes them
- AI-edited "golden sunset glow" cover images using a two-step process (Outscraper photo reference → Gemini editing)
- WebP compression and aggressive caching
- Category and geolocation filtering
- DDoS and bot protection with rate limiting
- External Elevated REST API for partner consumption with authentication, filtering and sorting

### 15. WhatsApp & Email Outreach

AI-drafted WhatsApp broadcasts and email campaigns triggered by behaviour, segments and dates.

Key capabilities:
- AI-drafted broadcasts and 1:1 follow-ups
- Segment personalisation from the unified marketing database
- Open, click and conversion tracking
- Replies handled by the AI CX agent

### 16. Multi-Location Management

Manage multiple business locations from a single dashboard with powerful import and organization tools.

Key capabilities:
- CSV bulk location import (auto-creates ReviewPages for rows with Google Place IDs)
- Google Business Profile location sync
- Outscraper auto-population (Place IDs, ratings, review counts, links, photo URLs)
- Google Places API fallback for keyword-based business analysis
- Google Maps rating scraping and tracking
- Location transfer between workspaces
- Tag-based location organization
- Import job tracking and management

## Platform Features

### Workspace Management
- Multi-tenant workspace architecture
- Team member invitations with invite codes
- Role-based access control (Super Admin, Admin, User)
- Custom company slugs for branded dashboard URLs
- Domain-based workspace routing
- User approval workflows

### Credit System
- Pay-per-action credit model
- Credit balance tracking
- Usage statistics and history
- Auto top-up configuration
- Stripe-integrated credit purchases
- Admin credit settings management

### Integrations
- Google Business Profile OAuth integration
- Google Places API integration
- Google Maps data scraping
- Stripe payment processing
- Supabase authentication
- Email delivery (transactional and marketing)
- OAuth token refresh management

### Reporting & Analytics
- Monthly ratings trends
- Monthly review volume tracking
- Top-performing locations charts
- Review click analytics
- Average star rating analysis
- Chat session analytics
- Support ticket analytics
- Voucher redemption reports
- Loyalty program reports
- Business metrics summary dashboard

### Administration
- Super admin panel
- System settings management
- Menu visibility configuration
- Menu ordering customization
- User management and approval
- Integration management
- QR code administration
- Elevated content management with image optimization

## Technical Stack

- Framework: Next.js (React)
- Database: PostgreSQL with Prisma ORM
- Authentication: Supabase Auth with NextAuth.js
- Payments: Stripe
- AI: OpenAI integration for content generation and analysis
- Hosting: Vercel / Replit compatible
- Styling: Tailwind CSS with shadcn/ui components

## How It Works

1. **AI Analysis** — Start by analyzing your business online presence with AI to understand your current digital visibility
2. **Score Digital Presence** — Get a detailed score across SEO, reviews, social media, and more with actionable insights
3. **Fix with Lisa AI** — Use Lisa AI's suite of tools to address every issue discovered in the analysis
4. **Sell More** — Boost visibility, attract more customers, and grow revenue through improved online presence

## Key Statistics

- 76% of local searchers visit a store within 24 hours
- 28% of local searches result in a purchase
- 40% average increase in foot traffic for Lisa AI users
- 24/7 AI-powered customer support availability
- 1,000+ businesses using the platform

## International Availability

Lisa AI serves businesses globally with particular focus on:
- United Arab Emirates
- Saudi Arabia
- United Kingdom
- United States
- India
- South Africa
- Philippines
- Egypt
- Malaysia
- Spain
- Portugal
- Greece
- Colombia

RTL (right-to-left) language support is available for Arabic-speaking markets.

## Links

- Homepage: https://www.mylisa.co
- Sign Up: https://www.mylisa.co/signup
- Login: https://www.mylisa.co/login
- Privacy Policy: https://www.mylisa.co/privacy-policy
- Contact Sales: https://rating-matters.com/contact-us/
- Concise LLM Overview: https://www.mylisa.co/llms.txt