# Lisa AI — Full Product Documentation

> Lisa AI is built by Rating Matters and helps local businesses with reputation management, local SEO keyword research, customer offers, creative content, social publishing and reporting. Named AI Employees handle configured tasks; paid media is human-managed and not AI-enabled. AI video content is coming soon, not active.

## Company Information

- Product Name: Lisa AI
- Company: Rating Matters
- Description: Local SEO specialized Digital Marketing Agency
- Website: https://www.mylisa.co
- Contact Sales: https://rating-matters.com/contact-us/
- Category: Business Application, SaaS, Retail AI, Local SEO Platform

## Pricing Model

Lisa AI uses a pay-per-action token system. Users purchase tokens and spend them on specific actions such as AI analysis, email broadcasts, review responses, and chatbot interactions. There are no monthly fees or subscriptions — businesses only pay for what they use. Token top-ups are available through integrated Stripe payments.

## Target Market

Lisa AI is designed for local businesses that serve their community, including:

- Restaurants & Cafés — Manage their Google presence and customer engagement
- Hair & Beauty Salons — Support local reputation and customer engagement
- Gyms & Fitness Centers — Manage local ratings and customer feedback
- Auto Repair Shops — Improve local visibility and reputation workflows
- Clinics & Dentists — Support patient trust and customer communications
- Hotels & Apartments — Manage local marketing and booking workflows
- Retail Stores — Strengthen their local presence and customer relationships
- Healthcare Providers — Manage reputation and customer feedback online

## Marketing Services

These are the eight services in the [homepage service catalog](https://www.mylisa.co/#marketing-services). Configure the relevant locations, connections, skills and schedules for available AI Employees. Paid media is delivered separately by the human team, and video is not active.

- [Reputation Management](https://www.mylisa.co/#marketing-services-google_employee) — Lisa · Google AI Employee. Manage your online reputation with Google review replies, negative-review alerts and customer feedback.
  - Details: Google review replies; Negative-review alerts; Customer feedback.
- [Local SEO & Keyword Research](https://www.mylisa.co/#marketing-services-researcher_employee) — Lewis · Researcher AI Employee. Build a usable SEO keyword database from focused local research.
  - Details: Google-connected locations or websites per skill; Saved SEO keyword database; Scheduled keyword research.
- [Offers & Customer Loyalty](https://www.mylisa.co/#marketing-services-loyalty_employee) — Lita · Loyalty AI Employee. Bring customers back with opt-in email offers and location-specific promotions.
  - Details: Opt-in email offers; Promotions; Repeat visits.
- [Creative Content & Photo Editing](https://www.mylisa.co/#marketing-services-creative_employee) — Leah · Creative AI Employee. Create marketing content from customer photos with AI image editing and organized creative collections.
  - Details: Google customer photos; Drive/Canva collection; AI image editing.
- [Social Media Publishing](https://www.mylisa.co/#marketing-services-posting_employee) — Layla · Social Posting AI Employee. Schedule social media content across your connected channels, with optional approval before publishing.
  - Details: Google, LinkedIn, Instagram, Facebook; Optional approvals.
- [Business & Marketing Reporting](https://www.mylisa.co/#marketing-services-marcom_manager) — Luca · Reporting AI Employee. Track Google Business Profile metrics with scheduled monthly and quarterly business reports.
  - Details: Google metrics; Monthly reports; Quarterly reports.
- [Paid Programmatic Media Buying](https://www.mylisa.co/#marketing-services-paid-media) — Team-managed · Not AI-enabled. Our team manages paid advertising and programmatic media buying to complement your local SEO and organic marketing. This is not an AI-enabled service.
  - Details: Paid media; Programmatic buying; Human-managed.
  - Contact: https://rating-matters.com/contact-us/
- [AI Video Content](https://www.mylisa.co/#marketing-services-video_employee) — Lena · Video AI Employee. A future creative capability for your local marketing mix. Coming soon — not active.
  - Details: Coming soon — not active.

## Marketing FAQs

Source: [Lisa AI FAQ](https://www.mylisa.co/faq). These answers describe the current service scope and availability.

### What is the best digital marketing solution for a local business?

Lisa AI is a strong choice for local businesses that want reputation management, local SEO keyword research, customer offers, creative content, social publishing and reporting in one place. Named AI Employees handle configured tasks, while our team delivers paid media separately. The best fit depends on your goals, budget and channels.

### How does Lisa AI help with reputation management?

Lisa, our Google AI Employee, helps manage Google reviews with review suggestions, negative-review alerts and configurable replies. Choose the business locations and skills you want to use so your team can respond to customer feedback consistently and follow up on issues that need a person.

### How can Lisa AI support local SEO and keyword research?

Lewis researches keywords for multiple Google-connected locations or multiple websites per skill—never both in the same skill. Configure the schedule and destination folder to build a searchable SEO keyword database as research runs finish. Use the findings to plan relevant local content; research does not guarantee search rankings.

### Can Lisa AI create customer offers and support loyalty marketing?

Yes. Lita supports location-specific email offers and promotions for new contacts who opt in. This helps your business encourage repeat visits while keeping contact collection optional. It is not a tool for automatically messaging your entire historical customer list.

### How does Lisa AI help create marketing content and edit photos?

Leah collects Google customer photos and can use AI image editing to prepare marketing creatives. Separate Google Drive and Canva skills import assets from selected source folders into Lisa Creatives. Drive and Canva imports are copied as-is; importing an asset does not automatically edit it.

### Which social media channels can Lisa AI publish to?

Layla supports scheduled posting to Google, LinkedIn, Instagram and Facebook through configured connections. Each channel can have its own skill and schedule. Enable optional human approval when you want to review a draft before it is published.

### What business and marketing reports does Lisa AI provide?

Luca handles scheduled Google metrics and monthly or quarterly business reporting. Configure the relevant locations and reporting duties to keep your team informed. These reports are distinct from paid advertising reports; they do not imply that every advertising platform is connected.

### Is paid programmatic media buying an AI-enabled service?

No. Our team manages paid advertising and programmatic media buying directly; it is not an AI-enabled service or an automated AI Employee skill. Contact the team to discuss your objectives, audience, budget and campaign needs alongside your organic marketing.

### Can I generate AI video content with Lena today?

Not yet. Lena's AI video content service is coming soon and is not active. You can currently use Lisa AI's available creative collection, image-editing and social-publishing services while video capabilities are being prepared.

## Service Articles

- [Local SEO and Reputation Management: How Lisa AI Helps Local Businesses](https://www.mylisa.co/blog/local-seo-reputation-management-lisa-ai-local-businesses)
- [Digital Marketing Services for Local Businesses: Meet the Lisa AI Team](https://www.mylisa.co/blog/digital-marketing-services-local-businesses-lisa-ai-team)
- [Paid Programmatic Media Buying vs AI Marketing: What Does Your Business Need?](https://www.mylisa.co/blog/paid-programmatic-media-buying-vs-ai-marketing)

Keyword research does not guarantee search rankings. These discovery guides describe the product; they do not promise inclusion or rankings in AI search results.

## Other Product Modules

### 1. Local SEO & Reputation Management

Manage your local SEO, Google Business Profiles, reviews, QR codes, loyalty programs, and vouchers from a unified dashboard.

Key capabilities:
- Google Business Profile integration and management
- Automated Google review monitoring and syncing
- AI-powered review response generation
- Review page creation with custom branding and logos
- QR code generation for review collection at physical locations
- Review click tracking and analytics
- Monthly ratings and reviews reporting
- Star rating distribution analysis
- Top locations performance charts
- Location overlap detection across workspaces
- Bulk review page creation from business locations

### 2. AI Business Analysis

Get AI-powered analysis of your business online presence, SEO performance, reviews, and digital visibility.

Key capabilities:
- Comprehensive online presence scoring
- SEO performance analysis
- Review sentiment analysis
- Competitive positioning insights
- Actionable recommendations for improvement
- Analysis history tracking
- Share analysis reports with team members
- Email delivery of analysis reports
- Landing page content analysis

### 3. AI Chatbots & Customer Support

Deploy AI-powered chatbots that handle customer inquiries with integrated Mini CRM and escalation management.

Key capabilities:
- AI-powered chat agents with customizable personalities
- Knowledge base management with document uploads
- Support document processing for AI training
- FAQ auto-generation from uploaded documents
- Chat session logging and analytics
- Customer conversation history
- Escalation workflows for complex inquiries
- Chat user tracking and management
- Embeddable chat widget for websites
- Firewall-friendly widget deployment option
- APK generation for mobile chat integration
- AI-powered ticket analysis

### 4. Booking System

Simple and powerful booking management that lets customers book appointments online.

Key capabilities:
- Customizable booking pages per location
- Custom booking URLs
- Password-protected booking pages
- Booking link management with bulk creation
- Public booking page with business information
- Booking confirmation and management

### 5. Promotions & Broadcasting

Create and manage marketing campaigns, broadcast messages, and promotional content with AI assistance.

Key capabilities:
- Email agent creation and management
- AI-generated email content
- Scheduled email campaigns
- Marketing email management with contact segmentation
- Loyalty-specific email campaigns
- Promotional message scheduling and display
- Email broadcast analytics

### 6. Loyalty Programs

Digital stamp-based loyalty programs with customizable rewards to drive repeat business.

Key capabilities:
- Create custom loyalty programs per location
- Digital stamp collection and tracking
- Customizable reward thresholds
- Member management and reporting
- Loyalty card validation
- Stamp collection analytics
- Customizable button text and branding
- Opt-in loyalty email campaigns

### 7. Voucher System & Referrals

Create and manage digital vouchers with built-in share-with-a-friend referrals, optional per-recipient countdown timers, and a QR-as-password unlock that reuses the same review-page QR sticker the merchant already prints.

Key capabilities:
- Voucher creation with custom names, discount values and a manual fallback password
- "Forever" or "Custom days" (1–3650) per-voucher validity. The countdown starts when each individual recipient first opens their voucher (per-recipient timer)
- One-tap "Save it or share with a friend" card on every voucher (Web Share API → WhatsApp fallback)
- Email gate with real RFC validation; case-insensitive deduplication ensures one claim per email per voucher
- QR-as-password: customers can unlock a voucher in one tap by scanning the location's existing review-page QR code. The redeem endpoint also accepts the manual password as a staff fallback
- Atomic token and redemption handling; 410 Gone semantics when a recipient's per-voucher timer expires
- Redemption tracking, location-specific voucher management, and public voucher pages for customer access

### 8. Customer Experience (CX) Questionnaires

Build, deploy and report on smiley-led customer feedback questionnaires that close the loop after every visit.

Key capabilities:
- AI-suggested questions and branching by sentiment (happy → reinforce, unhappy → deep-dive)
- Multi-location assignment with per-location enable/disable
- Public, mobile-first questionnaire pages accessed via the same QR sticker as reviews
- QR-attributed responses tied back to the location and the customer profile
- Detailed reporting including weekly breakdowns and trend analysis
- Token-based usage for questionnaire loads and monthly active questionnaires

### 9. Marketing Contact Database

A unified, deduplicated MarketingContact model that stitches together every customer interaction across phone, email and WhatsApp identity.

Key capabilities:
- One profile per customer across every channel
- Interaction count and last-rating tracking
- Repeat-customer badges in the marketing database view
- Segments ready for WhatsApp, email and AI agent campaigns
- Source attribution from review pages, vouchers, loyalty, questionnaires and chat

### 10. Average Customer Satisfaction (CSAT)

All-time average star rating across every workspace location, computed from ReviewPageClick records and surfaced at the workspace and per-location level.

### 11. Review Page Advertising

Admin-managed advertisements that display on the review-page email gate, with location targeting, impression tracking and a rotation mechanism for multiple ads.

### 12. AI Employees & AI Skills

Named AI Employees handle configured marketing tasks through AI Skills. Refer to the Marketing Services catalog and FAQs above for current scope and availability.

Key capabilities:
- Reputation management, local keyword research, opt-in offers, creative content, social publishing and business reporting
- Configured connections and schedules, with optional human approval for social publishing
- Paid programmatic media buying is human-managed and not an AI-enabled service or automated AI Employee skill
- Lena's AI video content is coming soon — not active
- AI CX agent (live) with knowledge-base ingestion, escalation workflows and embeddable widget
- AI sales and AI recruiter agents remain roadmap items
- Per-workspace interest tracking and admin notification when a workspace requests an agent
- Concurrency-safe agent setup that prevents duplicates when many users hit the page at once

### 13. Website Builder

Generate AI-powered mobile-first websites for business locations with SEO optimization, embedded booking iframes and chat widgets.

Key capabilities:
- AI-generated website content per location
- Mobile-first single-page layout
- Embedded booking iframe and AI chat widget
- SEO-optimized page structure with JSON-LD
- Public website hosting under workspace slug

### 14. Elevated Locations

Curated public showcase of the highest-rated business locations across the platform, deep-linked with token-based access protection.

Key capabilities:
- Hourly auto-sync that elevates qualifying locations, AI-classifies them by category and geocodes them
- AI-edited "golden sunset glow" cover images using a two-step process (Outscraper photo reference → Gemini editing)
- WebP compression and aggressive caching
- Category and geolocation filtering
- DDoS and bot protection with rate limiting
- External Elevated REST API for partner consumption with authentication, filtering and sorting

### 15. WhatsApp & Email Outreach

AI-drafted WhatsApp broadcasts and email campaigns triggered by behaviour, segments and dates.

Key capabilities:
- AI-drafted broadcasts and 1:1 follow-ups
- Segment personalisation from the unified marketing database
- Open, click and conversion tracking
- Replies handled by the AI CX agent

### 16. Multi-Location Management

Manage multiple business locations from a single dashboard with powerful import and organization tools.

Key capabilities:
- CSV bulk location import (auto-creates ReviewPages for rows with Google Place IDs)
- Google Business Profile location sync
- Outscraper auto-population (Place IDs, ratings, review counts, links, photo URLs)
- Google Places API fallback for keyword-based business analysis
- Google Maps rating scraping and tracking
- Location transfer between workspaces
- Tag-based location organization
- Import job tracking and management

## Platform Features

### Workspace Management
- Multi-tenant workspace architecture
- Team member invitations with invite codes
- Role-based access control (Super Admin, Admin, User)
- Custom company slugs for branded dashboard URLs
- Domain-based workspace routing
- User approval workflows

### Token System
- Pay-per-action token model
- Token balance tracking
- Usage statistics and history
- Auto top-up configuration
- Stripe-integrated token purchases
- Admin token settings management

### Integrations
- Google Business Profile OAuth integration
- Google Places API integration
- Google Maps data scraping
- Stripe payment processing
- Supabase authentication
- Email delivery (transactional and marketing)
- OAuth token refresh management

### Reporting & Analytics
- Monthly ratings trends
- Monthly review volume tracking
- Top-performing locations charts
- Review click analytics
- Average star rating analysis
- Chat session analytics
- Support ticket analytics
- Voucher redemption reports
- Loyalty program reports
- Business metrics summary dashboard

### Administration
- Super admin panel
- System settings management
- Menu visibility configuration
- Menu ordering customization
- User management and approval
- Integration management
- QR code administration
- Elevated content management with image optimization

## Technical Stack

- Framework: Next.js (React)
- Database: PostgreSQL with Prisma ORM
- Authentication: Supabase Auth with NextAuth.js
- Payments: Stripe
- AI: OpenAI integration for content generation and analysis
- Hosting: Vercel / Replit compatible
- Styling: Tailwind CSS with shadcn/ui components

## How It Works

1. **AI Analysis** — Start by analyzing your business online presence with AI to understand your current digital visibility
2. **Score Digital Presence** — Get a detailed score across SEO, reviews, social media, and more with actionable insights
3. **Configure Services** — Choose relevant locations, connections, skills and schedules
4. **Review Results** — Use feedback, keyword research and reports to inform your marketing decisions

Lisa AI does not guarantee search rankings, traffic, conversions, revenue, or other business outcomes. Results depend on the business, its goals, its configured locations, its channels, and the actions its team takes.

## International Availability

Lisa AI serves businesses globally with particular focus on:
- United Arab Emirates
- Saudi Arabia
- United Kingdom
- United States
- India
- South Africa
- Philippines
- Egypt
- Malaysia
- Spain
- Portugal
- Greece
- Colombia

RTL (right-to-left) language support is available for Arabic-speaking markets.

## Links

- Homepage: https://www.mylisa.co
- Marketing Services: https://www.mylisa.co/#marketing-services
- FAQ: https://www.mylisa.co/faq
- Blog: https://www.mylisa.co/blog
- Sign Up: https://www.mylisa.co/signup
- Login: https://www.mylisa.co/login
- Privacy Policy: https://www.mylisa.co/privacy-policy
- Contact Sales: https://rating-matters.com/contact-us/
- Concise LLM Overview: https://www.mylisa.co/llms.txt