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Customer loyalty through optional email offers

Give customers a reason to return without tying an offer to a review. Lita, the Loyalty AI Employee, supports optional contact collection and location-specific email promotions for new contacts who choose to opt in.

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What you can configure

Collect contacts with consent

Enable the contact-collection workflow where appropriate. Marketing opt-in is required for Lita's email workflow, and customers should remain free to leave honest feedback without signing up.

Define a relevant local offer

Configure your offer description, promotional code, sender details and instructions for the participating location. Keep the terms clear and check that staff can honor the promotion.

Configure follow-up timing

Set the delay, local send time and timezone for the email workflow. Lita prepares the loyalty email for eligible new opted-in contacts, with unsubscribe handling.

A practical starting point

  1. 1

    Prepare the promotion

    Decide what the location can offer and describe the redemption terms clearly. Keep the promotion independent of customer reviews.

  2. 2

    Configure Lita

    Choose locations, contact collection, email instructions and timing. Verify sender and offer details before enabling the workflow.

  3. 3

    Respect customer choices

    Make sign-up optional, honor unsubscribes and treat an offer as an invitation to return, not a reward for a rating.

Offers are not review incentives

Never require a review, a particular rating or a completed review to receive an offer. Lita's email workflow is for new opted-in contacts; it is not an automatic broadcast to your entire historical customer list or a points-based rewards ledger.

Loyalty program questions

Do customers have to join to leave feedback?

No. Marketing contact collection is optional. Invite honest feedback from all customers regardless of whether they choose to join your marketing list.

Can I give an offer in exchange for a Google review?

No. Keep loyalty promotions independent of reviews and ratings. Do not require a review or offer an incentive for posting one.

Does Lita email my entire existing customer list?

No. This workflow supports location-specific offers for new contacts who opt in. It is not an automatic campaign to every historical contact.

Is this a points or membership-tier program?

The described Lita workflow provides opt-in contact collection and email offers. It does not imply points balances, membership tiers or automatic purchase-based rewards.

Related guides

  • Loyalty offers and vouchers for local businesses
  • Organizing your marketing contacts

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